＜Objective＞

Impressively approach non-players and foster brand enthusiasm for Destiny 2 in Japan

＜Target Audience＞

• Existing fans：Core gamers highly interested in the new expansion
• Light users： Culture lovers who appreciate visual beauty and worldbuilding
• Socially active users：Ages 10–30, sensitive to trending topics

＜Approach＞

• The project began with the concept of “reconstructing the game world in real life.”
• To convey the worldview and characters of The Lightfall beyond traditional trailers or announcements, LampTokyo designed a novel “art × game” fusion approach.
•  The cold and ruthless character “Eramis” was recreated physically to impress a broad audience including non-players, aiming to expand recognition, interest, and empathy.

• Planned a unique art promotion recreating the game character “Eramis” as an ice sculpture.
• Collaborated with Takao Yamamoto, Grand Chef of Club Harie and Japan’s representative in the international patisserie ice sculpture competition.
• Produced and released a documentary video “Reviving Eramis” capturing the ice sculpting process, quietly portraying Eramis’s coldness, beauty, and intimidation.
• The video spread on YouTube and SNS, reaching not only gamers but also art and culture enthusiasts, garnering strong buzz and media coverage domestically and internationally.

• Video Direction： Capturing the sounds and movements of carving in detail, symbolically depicting the character’s ruthlessness. Designed to convey the worldview purely through visuals and sound without narration or explanation.
• Tone & Manner：Dark, serene, with pale blue light accentuating the texture and atmosphere of ice. Pursuing immersion that expresses the boundary between reality and fantasy.
•  Music & Sound Effects：Minimal BGM, emphasizing the realistic sounds of ice carving and the workshop environment to create tense, chilling atmosphere.
•  Visual Composition： Through the motif of the “enemy being carved out,” the storytelling evokes the character’s “birth.”