ISSUE 課題
- Establishing a corporate brand that embodies the philosophy, ideology, and aesthetics of Nagoshi Studio, founded by Toshihiro Nagoshi, known for the “Yakuza” series
- Communicating the vision and technical prowess of the studio as a creative collective—not just a game development team—to the global market
- Attracting like-minded talent who resonate with the studio’s passion and beliefs through compelling recruitment branding during the studio’s launch phase
STRATEGY 戦略
Build a brand identity centered on Nagoshi’s uncompromising commitment to “depicting humanity,” positioning the studio as one that “creates humans and creates games.”
＜Target Audience＞
- Fans of Nagoshi’s works worldwide
- A broad gamer demographic passionate about games, from core to casual players
- Ambitious game creators seeking to unite craftsmanship with conviction
＜Approach＞
- Rooted in Nagoshi’s creative philosophy, elevate the concept that “games are a means of portraying humanity”
- Design expressions imbued with soul that powerfully support both recruitment and branding
- Convey the studio’s ethos not through words but through ultra-high-definition 3DCG visuals
PLANNING 企画
Develop a full CG brand film centered on the slogan “MAKE HUMAN”, thematically focused on “human creation.”
- Symbolically depict the process of forming the human from inner essence to outward form, expressing the “depth and sincerity of creation”
- Visualize the layers from bone, muscle, skin, eyes, to soul—manifesting the conviction inherent in “depicting humans”
- Under Nagoshi’s direction, oversee the overall structure, tone, and creative approach to craft a unified brand experience combining message, visuals, and sound
- Use minimal language paired with meticulously detailed visuals to directly convey the studio’s philosophy and cutting-edge spirit
CREATIVE クリエイティブ
- Concept Message：“Pride in creation. Love in depiction. Our passion is for ‘humanity.’” — crystallizing the core of the brand around MAKE/HUMAN
- Video Design：Abstract and poetic expression of the “human being created” process using ultra-high-definition CG, with an open-ended structure to spark viewers’ imagination
- Sound / Direction：Use heartbeat-like sound effects and serene music to imbue the visuals with breath and intent, evoking immersive presence at the moment of creation
ROLL 担当領域
- Corporate brand strategy design
- Brand slogan and copy development
- Full CG video planning, structuring, scripting, and directing
- Visual tone and manner design (including visuals, sound, and structure)