ISSUE 課題
- As a company engaged in renewable energy, Pacifico Energy’s brand recognition and corporate presence remained limited among general consumers
- Although terms like “solar” and “wind” energy are broadly known, understanding and emotional connection lagged behind, creating a sense of distance
- Corporate messaging around ESG and decarbonization tended to be information-heavy and failed to translate into personal relevance for consumers
- There was a need to unify expertise, everyday relevance, business scope, and regional ties into consistent brand expression
STRATEGY 戦略
“Making renewable energy communication truly resonate.”
＜Objective＞
Transform corporate renewable energy initiatives and stance into forms that can be emotionally received by consumers, thereby expanding overall corporate awareness, understanding, and empathy
＜Target Audience＞
- General consumers, especially households and local communities
- Government officials, local stakeholders, renewable energy industry players, and ESG-interested stakeholders
＜Approach＞
- Design emotionally resonant touchpoints across multiple channels including animation, live-action video, and web
- Visualize the regional characteristics of power plants, nature, and people, cultivating the image of a “renewable energy company with a face”
- Empathize with consumers’ feelings while making the social significance of renewable energy visible and relatable
PLANNING 企画
A multifaceted project expressing “renewable energy close to daily life”
- Produced the animation series “Let’s Take Back the Future” — a fresh content format conveying how renewable energy connects with people’s lives and futures through story and emotion
- Created multiple on-site documentary-style live-action videos showing the real scenes of power plants, focusing on nature, local communities, and workers to visualize the landscape of renewable energy
- Proposed and produced owned media content such as “Letters from the Power Plant” on their official note platform and “Solar Farm Zoo” page on the official website
- Unified tone & manner across all media and videos for consistent brand experience
CREATIVE クリエイティブ
A warm brand tone connecting consumers and producers
Video Direction｜
- The animation “Let’s Take Back the Future” transforms environmental and renewable energy themes into emotionally engaging stories, featuring popular voice actors Maaya Uchida and Hiro Shimono to balance buzz and empathy
- Live-action films sincerely depict nature, communities, and workers at power plants, expressing the future brought by wind and solar energy in a documentary style
- Drone, slow-motion, and fixed-point shooting techniques create a tone that evokes the flow of time and harmony with nature
Copy and Tone Design｜
- Avoiding overly technical language, the copy uses everyday words to communicate themes of future, nature, and community as familiar realities rather than lofty ideals
- All videos and web content unify the brand tone through kindness, honesty, and sincerity
Web & Digital Media Design｜
- The owned media “Letters from the Power Plant (note)” introduces power plant scenery and community activities in a friendly manner
- The “Solar Farm Zoo” page visualizes the coexistence of renewable energy and ecosystems, expressing corporate values
- Tone & manner unify natural and clean palettes, fonts, and design throughout
ROLL 担当領域
- Corporate brand strategy development and content strategy planning
- Animation series “Let’s Take Back the Future” planning, scripting, and production
- Video direction, shooting, and editing (documentary, regional focus, landscape footage)
- Owned media “note” content planning, editing, and writing
- “Solar Farm Zoo” page structure and concept development
- Overall tone & manner design (video / web / copy)
